Forrester: The Purchase Path Of Online Buyers
Keep online buyers coming back
According to Forrester Research, most consumers interact with at least two marketing touch points prior to making an online purchase. Whether consumers are interfacing with your organization through social media, email, or search marketing you need to find the effective ways to turn online browsers into purchasers.
Boost sales
Are you ready to reach more shoppers than ever before? With the recommendations in this Forrester report, you have the insight needed for a record breaking year.
This Forrester Research independent report discusses:
- Three recommendations for attracting online shoppers
- Click-stream analysis conducted over the holidays
- What you should and shouldn’t expect from social campaigns
Download now the Forrester report, The Purchase Path Of Online Buyers.
Magento: Popular eCommerce Software
Originally posted on pluggd.in March 28, 2012 by Manish
A lot of Indian ecommerce sites are plain-vanilla implementation of open source software, so we thought why not share some of the popular ecommerce software available in the market. A Feb 2012 ecommerce survey , based on study of Alexa top 1 million sites found out that Magento is the most popular ecommerce software followed by Zen Cart.
The survey visited each site and analyzed the HTML document against a set of rules that detect the use of any one of 40 different eCommerce platforms. The most popular platform was Magento, with 6,795 sites, a 20% share of eCommerce stores found. In terms of popular enterprise products, IBM WebSphere and ATG rule the chart (among top 100K sites).
Optimizing Landing Pages for Lead Generation and Conversion
Learn how to optimize landing pages to convert more of your website visitors into leads!
Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well. Once you’ve implemented the basic principles, you can take your landing pages to the next level and drive your conversion rates even higher.
Learn how to get started with Hubspot’s “Optimizing Landing Pages for Lead Generation and Conversion” which will walk you through the next steps of building an extremely effective landing page.
In this 38-page guide, you will learn:
- Why and how to add social media sharing buttons to your landing pages
- How to set up closely-targeted lead nurturing campaigns to follow up with your leads
- How to use A/B testing to optimize your landing pages, and what elements to test
- How to build effective thank you pages and why they’re important
Download Hubspot’s Optimizing Landing Pages for Lead Generation and Conversion
How Google’s “Search Suggest” (Instant) Works
Google’s Search Suggest automatically recommends popular searches as you type your query into the search field. Let’s examine how Google determines these results and what factors go into influencing them.
In this week’s Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or business.
45 Amazing Social Media Charts and Graphs
Data is a marketer’s best friend. Access an amazing collection of social media research.
The 45 charts and analysis will give you answers on:
- The impact Google+ has on the social media landscape
- The percent internet users using social networking sites
- Short- and long-term social media trends
- How much social media is affecting marketing budgets
- Facebook visitors stats and percentage of brands on Facebook
Download Hubspot’s 45 Amazing Social Media Charts & Graphs
Lead Generation Lessons From 4,000 Businesses
A study based on real data from 4,000 businesses.
By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content.
In the presentation “Lead Generation Lessons from 4,000 Businesses” you will learn how both B2B and B2C businesses successfully generate traffic and leads.
From this new research you will find out:
- How blogging affects lead generation
- How many Web pages result in high lead volume
- Number of landing pages you need for lead growth
- How Facebook and Twitter reach impacts traffic and leads
How to Use Pinterest for Business
Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.
Pinterest isn’t just another social media network.
What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.
Download this free, 43-page ebook and learn:
- How Pinterest works and top reasons you should be using it
- How to create a Pinterest account and grow followers
- How B2B companies use Pinterest for lead generation
- How eCommerce companies use Pinterest to increase retail sales
- Examples of how real-life businesses leverage Pinterest for growth
How to Master Facebook Marketing in 10 Days
Wondering how to quickly build a faithful following on Facebook?
Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more.
In HubSpot’s “How to Master Facebook Marketing in 10 Days” you’ll learn how to:
- Evaluate successful Facebook pages
- Understand Facebook best practices
- Speak Facebook-ese
- Create custom Welcome Pages
- Create a content calendar
- Understand EdgeRank and the art of engagement
- Put on a show
- Create a contest
- Run a targeted ad campaign
- Use Facebook’s analytics package ‘Insights’
How to Use LinkedIn for Business
The majority of small and medium sized companies (58%) are actively using LinkedIn to promote their business, and of all of the social networking sites, LinkedIn generates the most customers for B2Bs (61% of companies). Are you one of those companies?
LinkedIn is a very useful tool for generating leads – if you use it properly.
You can use LinkedIn to connect with prospective clients, announce new product launches, do research on prospects, build awareness of your new company, and more.
With Hubspot’s How to Use LinkedIn for Business, you’ll learn:
- How to complete your LinkedIn profile
- Why you need to use a company page
- How to complete your company page
- How to turn on company status updates
- How lead generation works on LinkedIn
- 6 proven ways to use LinkedIn to generate leads
- Key tips on LinkedIn Today for marketers
Introduction to Effective Calls-to-Action
In order to survive in today’s attention economy, you need calls-to-action. They have the power to grab people’s attention and direct it to your offers. In other words, CTAs point traffic to your offers and help you generate leads.
Calls-to-action are the triggers for your Internet marketing success.
Grab Hubspot’s introductory guide to learn everything you need to know about calls-to-action, from their creation and placement to their optimization and measurement.
After reading this 42-page ebook, you will learn:
- How to pick the right calls-to-action
- How to create a call-to-action (both copy & design)
- Where to place calls-to-action
- How to optimize your call-to-action
- Who is doing it right and who is doing it wrong
Download Hubspot’s Introduction to Effective Calls-to-Action